Scary: DSTV Introduce Free Internet Based Subscription Model

Internet-based pricing model was first introduced by a
Nigerian pay-tv provider, TSTV, which
was launched on October 1, 2017. The high level of acceptance of the model by
Nigerians shows it is a good business strategy to capture more customers.

And this poses a lot of threat to DSTV and other products of
MultiChoice in Nigeria. This is because Nigeria is the largest market for DSTV and GOTV in Africa. No
wonder DSTV has been trying all they can to launch a reprisal attack against
her enemies.
dstv adopt free internet based subscription model
Within the period under consideration, StarTimes introduced
Pay per view option, and Kwese tv launched in Kenya and in Nigeria with
the pay as you watch making the market more competitive.
Africa’s leading pay-tv provider, MultiChoice thought it
wise to introduce free internet based subscription model to the market, hence
partnered with Telkom to offer a combined entertainment and Internet service to
subscribers at an affordable cost.
According to the advert dubbed ‘DSTV Na Net‘, customers
purchasing a full DSTV HD decoder will get a free Mifi-router preloaded with
30GB Data from Telkom.
According to M.D MultiChoice Kenya, “We understand that Internet has become a basic
necessity for doing business and interacting with other people socially. That
is why this partnership with Telkom is an important step towards improving our
customer experience.”
This service is currently only available in Kenya and with time, it
will get to other Africa country.
7 days to go…TSTV 20GB free Data Loading… I’m counting… Let’s hope they
don’t disappoint.
Spread the love

20 thoughts on “Scary: DSTV Introduce Free Internet Based Subscription Model

Leave a Comment