Facebook-owned social media network is planning to launch a standalone app dubbed “IG Shopping”. Instagram wants to leverage the 25 million+ businesses accounts its already has on its platform.
The plan is to offer the customers products that sellers are displaying on Instagram and being followed by the customers. The purchases can be done directly on the app itself.
It might still be work in progress and there is also no indication on exactly when the shopping app would be ready and will go live. Though Instagram is yet to make an official confirmation of this development, the sources seem to indicate the e-commerce foray is a done deal.
There are a lot of reasons this is a smart move on Instagram’s part, if it indeed comes to fruition. The app has grown exponentially in terms of prominence within the Facebook empire, as people shift so much of their casual social consumption to it and away from Facebook proper, which keeps becoming more of a must-have channel that people don’t love so much as they tolerate it.
Merchants on the Instagram platform will receive support from Facebook on designing their storefront on the IG Shopping app and displaying their ware. The app could take on Shopify head-on and gain competitive edge.
The idea certainly makes sense as Instagram is already a shopping app and it seems like it would be better to build this functionality into the app the way they did with IGTV but sure give us another app.
(source)
Nice development. Will make shopping easy with followers onboard
Wao,I can’t really wait to see dis
Nice one
A great one it’ll be, they should bear in mind transaction security and scammers
Wetin we no go see for this world. Nice development though
Good business idea….
This will make a lot of sense
this amazing…
They want to be d next Amazon or Alibaba AliExpress?
Cashing out from all angle
It’s a step up
Nice strategy
nice dev.
Nice
Facebook wants to dabble into everything..
This man must be an igbo man…
It will make some people to start instagramming
Nice one
Nice step. More growth instagram
shopping feature is cool
can’t wait to see it
Gud concept